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Health literacy and social marketing

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Article Index
Health literacy and social marketing
Functional health literacy
A new orientation
Factors that influence health
Levels of health literacy
Social marketing and health literacy
The NSMC's programme
All Pages

Factors that influence health

(Source: Dahlgren and Whitehead)

The WHO defines health as:

‘a resource for everyday life, not the objective of living. Health is a positive concept emphasizing social and personal resources, as well as physical capacities.’

In this context health literacy has acquired a much broader definition – building on the functional skills to include both social and analytical skills that enable people to exert control over all aspects of their life.

The WHO defines health literacy as:

‘the cognitive and social skills which determine the motivation and ability of an individual to gain access to, understand, and use information in ways which promote and maintain good health.’

 



 
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