| Article Index |
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| Independent Review - It's Our Health! |
| Questions We Asked... |
| All Pages |
On 26 June 2006, the NCC launched It's our health!. This was the first national review of health-related campaigns and social marketing in England.
The review was commissioned by the Department of Health as part of its 'Choosing Health' White Paper commitments. The report sets out its findings, as well as strategic and operational recommendations on how social marketing can be applied to improve the impact and effectiveness of health promotion in England, at national and local levels. These recommendations will provide a framework for the first National Social Marketing Strategy for Health in England.
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"It's our health!' is a blue print for how social marketing can dramatically improve the impact of government health campaigns. It also sets clear recommendations for building positive relationships between the government, the private sector and charities to deliver improvements." |
