National Social Marketing Centre

Publications

Reports, leaflets and documents published by the NSMC.
  • Auditing behaviour change

    Auditing behaviour change

    With more and more government departments reviewing how their policy goals could be achieved more effectively if they have a better understanding of how people behave, the National Audit Office have developed an Auditing Behaviour Change Guide. The NSMC were delighted to provide advice and support to the NAO in developing the Guide.

    Further details are available on the NAO website.

    File Size:
    193.34 KB
  • Beacon Partnership Projects

    Beacon Partnership Projects

    A booklet outlining the work of the ten Beacon Partnership Projects established by the NSMC and the Department for Health in early 2009.

    File Size:
    1.31 MB
  • Benchmark Criteria

    Benchmark Criteria

    Based on the original six-point criteria by Alan Andreasen, these set out the elements which comprise social marketing interventions.

    File Size:
    69.62 KB
  • Big Pocket Guide (new edition - hard copy)

    Big Pocket Guide (new edition - hard copy)

    This is the latest edition of The NSMC's popular guide to behaviour change through social marketing.

    Price: £10.00 - click here to purchase.

  • Big Pocket Guide (new edition - pdf version)

    Big Pocket Guide (new edition - pdf version)

    An updated and redesigned edition of The NSMC's popular Big Pocket Guide to social marketing.

    This pdf version is free to download.

    File Size:
    910.27 KB
  • Building effective organisations

    Building effective organisations

    Building effective organisations brings together key findings from a study carried out by The NSMC and its research partner PricewaterhouseCoopers LLP into how public sector organisations can improve the way they use marketing.

    We interviewed marketing experts from the private and third sector organisations, gathering insights and learning on effective marketing techniques and exploring their applicability in the public sector. 

    File Size:
    610.91 KB
  • Business success and employee wellbeing

    Business success and employee wellbeing

    The NSMC's report argues that good employee health and wellbeing is good for business and that there is both an economic incentive and a moral imperative for employers to take care of their workers’ health.

    File Size:
    7.42 MB
  • Effectively Engaging People: Interviews with social marketing experts

    Effectively Engaging People: Interviews with social marketing experts

    An update of the original version produced to mark the World Social Marketing Conference in September 2008, it features the insights of many of the world’s top social marketeers.

    File Size:
    474.77 KB
  • Introducing the social marketing planning guide and toolbox

    Introducing the social marketing planning guide and toolbox

    A quick guide to the NSMC's Social Marketing Planning Guide and Toolbox.

    File Size:
    162.65 KB
  • It's Our Health! (Summary Report booklet)

    The hardcopy version of the first national review of health-related campaigns and social marketing in England. (Published Jun, 2006).

    Price: £25.00 - click here to purchase.

 

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Latest News & Events

16 June 2014

The NSMC Level 4 Social Marketing Award Course

The next Level 4 Social Marketing Award Course takes place on 24 & 25 September and is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM). The course has been created from our nine years' experience of delivering social marketing training courses and with input from the accreditation unit at the CIM.

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18 March 2014

Guest blog - Best practice for research programmes by Rachel Cope of MRUK

With a trend towards social marketing increasingly being used to inform policy and development of strategy, the need for actionable research has never been more important.  Here, I outline best practice to ensure that your research programmes can be put into action.

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21 February 2014

The Chartered Institute of Marketing New Social Marketing Award

 

What do young people crossing railways safely, stopping smoking for October, voting for a country to join FIFA, not using accident and emergency services and enrolling more students on a course have in common?

 

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17 January 2014

Behavioural economics, good communications and social marketing

The recent Behavioural Insights Team blog on getting more people to sign up for the Organ Donation Register got me thinking about two things:

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28 April 2013

'Sing them something they bloody well know’ - quote from the film Zulu

I went to a fascinating presentation at a recent Chartered Institute of Marketing event  ‘ How social marketing changed attitudes and behaviour towards the army in Afghanistan and the Church in Wales. The event was part of the CIM’s social marketing interest group’s event’s calendar and focussed on marketing in war and religion.

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