With more and more government departments reviewing how their policy goals could be achieved more effectively if they have a better understanding of how people behave, the National Audit Office have developed an Auditing Behaviour Change Guide. The NSMC were delighted to provide advice and support to the NAO in developing the Guide.
Further details are available on the NAO website.
A booklet outlining the work of the ten Beacon Partnership Projects established by the NSMC and the Department for Health in early 2009.
Based on the original six-point criteria by Alan Andreasen, these set out the elements which comprise social marketing interventions.
This is the latest edition of The NSMC's popular guide to behaviour change through social marketing.
Price: £10.00 - click here to purchase.
An updated and redesigned edition of The NSMC's popular Big Pocket Guide to social marketing.
This pdf version is free to download.
Building effective organisations brings together key findings from a study carried out by The NSMC and its research partner PricewaterhouseCoopers LLP into how public sector organisations can improve the way they use marketing.
We interviewed marketing experts from the private and third sector organisations, gathering insights and learning on effective marketing techniques and exploring their applicability in the public sector.
The NSMC's report argues that good employee health and wellbeing is good for business and that there is both an economic incentive and a moral imperative for employers to take care of their workers’ health.
An update of the original version produced to mark the World Social Marketing Conference in September 2008, it features the insights of many of the world’s top social marketeers.
A quick guide to the NSMC's Social Marketing Planning Guide and Toolbox.
The hardcopy version of the first national review of health-related campaigns and social marketing in England. (Published Jun, 2006).
Price: £25.00 - click here to purchase.