Welcome to the NSM Centre Website
Here you will find information on the work of the National Social Marketing Centre (NSMC), a strategic partnership between the Department of Health in England and Consumer Focus (formerly the National Consumer Council).
As well as information on news and events, you will also find case studies, reports, tools, presentations, resources and training materials.
ShowCase Social Marketing Case Studies

Click here to visit ShowCase, our brand new database of social marketing case studies.
Case Study of the Month
Each month we will feature here an example of a social marketing project from our new ShowCase case studies database.
- Title
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Getting The Right Treatment
- Topic
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Misuse of A&E
- Organisation
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Tower Hamlets PCT
Getting the Right Treatment is an innovative social marketing programme to address misuse of Accident and Emergency services in the Tower Hamlets region of London, specifically amongst the Bangladeshi community.
Phase 1 (December 2005-September 2006): A 'Local Heroes'...
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