'The Marketer', the magazine for Chartered Institute of Marketing members, published an article earlier this week on The NSMC's recent Behaviour Change and Corporate Social Responsibility Conference.
The article used case studies from the conference to look at the increasing number of commercial organisations who use social marketing as part of their corporate social responsibilty programmes.
The article also illustrates the growing interest in social marketing within the Chartered Institue of Marketing. The CIM has already set up a members interest group in social marketing and published a discussion paper on how commercial marketers can learn from social marketers.
To read the full article on the conference click here