National Social Marketing Centre

The NSMC's one-day training session on value for money in behaviour change is fast approaching.  It will be held on Wednesday 23rd May 2012.

'The Marketer', the magazine for Chartered Institute of Marketing members, published an article earlier this week on The NSMC's recent Behaviour Change and Corporate Social Responsibility Conference. 

The article used case studies from the conference to look at the increasing number of commercial organisations who use social marketing as part of their corporate social responsibilty programmes.

Last week's Behaviour Change and Corporate Social Responsibility Academy and Conference has been acclaimed as a success by those who attended.

The aim of the Conference was to explore how CSR programmes could be made more effective.   

The event drew a diverse range of participants from the private and public sectors who were all keen to learn more about the ways in which CSR programmes could achieve their social objectives while realising improved returns on investment.

The NSMC is running a one-day training session on value for money in behaviour change on 23 May 2012. Delegates wishing to take advantage of an early bird discount must book before 2 April 2012.

Building on the success of our Social Marketing Summer Schools, The NSMC Behaviour Change and Corporate Social Responsibility Academy & Conference will be held on 26 - 29 March 2012 at 15 Hatfields in London. 

Patrick will be answering Nursing Times readers' questions on 'how to engage patients and staff in their health and well-being’.

NHS Devon’s ‘Love Your Skin’ teenage skin cancer intervention scooped the health service’s most prestigious social marketing award.

The NSMC has updated its Big Pocket Guide to using social marketing for behaviour change.

The NSMC team will be at stand 9 of the exhibition area at the UK Social Marketing Conference in Brighton tomorrow.

Health professionals wanting to evaluate the value for money of their behaviour change programmes now have extra help from The NSMC.