National Social Marketing Centre

• NHS organisations will be able to calculate the value for money of their behaviour change campaigns and interventions, thanks to a free online evaluation tool being developed by the NSMC.

• "Effective social marketing is the essential tool to better understand your local population and empower your community to manage their own health and meet the government's vision."

24 Dash
Work begins on free online ‘value for money' assessment tool for NHS http://www.24dash.com/news/health/2010-07-28-Work-begins-on-free-online-value-for-money-assessment-tool

Marketing Week
Social strategy can help put prevention before the cure
http://www.marketingweek.co.uk/opinion/social-strategy-can-help-put-prevention-before-the-cure/3016393.article