National Social Marketing Centre

• Social marketing may be an effective online tool as long as it is not used to preach to online communities, according to an American expert.

• Bureaucracy will be cut and the functions of several organisations will be streamlined, following a review of arm's length bodies (ALBs), published by Health Secretary Andrew Lansley yesterday.

Gov News AU
Social marketing breaks through barriers
http://www.governmentnews.com.au/2010/07/23/article/Social-marketing-breaks-through-barriers/VOAHSPFZNW.html

DH Press release
Review of arm's length bodies to cut bureaucracy
http://www.dh.gov.uk/en/MediaCentre/Pressreleases/DH_117844?utm_source=twitterfeed&utm_medium=twitter