National Social Marketing Centre

• The Government's advertising budget could fall by about 75% to around £50m this year after the freeze imposed by the coalition.

• UK Media watchdog Ofcom has found that children are exposed to less high fat, salt or sugar products through TV advertising since 2005.

• NHS organisations will be able to calculate the value for money of their behaviour change campaigns and interventions, thanks to a free online evaluation tool being developed by the NSMC.

• "Effective social marketing is the essential tool to better understand your local population and empower your community to manage their own health and meet the government's vision."