National Social Marketing Centre

• The Government's advertising budget could fall by about 75% to around £50m this year after the freeze imposed by the coalition.

• UK Media watchdog Ofcom has found that children are exposed to less high fat, salt or sugar products through TV advertising since 2005.

• NHS organisations will be able to calculate the value for money of their behaviour change campaigns and interventions, thanks to a free online evaluation tool being developed by the NSMC.

• "Effective social marketing is the essential tool to better understand your local population and empower your community to manage their own health and meet the government's vision."

• Children's health campaigners have written to the Health Secretary to oppose moves to hand the Change4Life anti-obesity campaign over to corporate partners including PepsiCo and Nestlé.

• The Central Office of Information (COI) is looking to partner with brands and media owners to help deliver campaigns as it looks to provide the Government services for less money.

• Social marketing may be an effective online tool as long as it is not used to preach to online communities, according to an American expert.

• Bureaucracy will be cut and the functions of several organisations will be streamlined, following a review of arm's length bodies (ALBs), published by Health Secretary Andrew Lansley yesterday.