These are some of the key texts for those looking for information on social marketing. We will add to this list over time as new publications become available. (Please note - this page is for information only and we do not have these books available for sale).
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Cheng, H., Kotler, P. & Lee, N. (Editors) (2009)Social Marketing for Public Health: Global Trends and Success Stories. Jones & Bartlett Publishers. ISBN-10: 0763757977 ISBN-13: 9780763757977 |
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French, J., Blair-Stevens, C., McVey, D., & Merritt, R. (Editors) (2009) Social Marketing and Public Health: Theory and practice. Oxford University Press. ISBN-10: 0199550697 ISBN-13: 978-0199550692 |
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Kotler, P. and Lee, N. (2009) Up and Out of Poverty: The Social Marketing Solution. Wharton School Publishing. ISBN-10: 0137141009 ISBN-13: 978-0137141005 |
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Kotler, P. and Lee, N. (2008) Social Marketing: Influencing Behaviors for Good (3rd Edition). Sage. ISBN-10: 1412956471 ISBN-13: 978-1412956475 |
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Kotler, P. and Lee, N. (2006) Marketing in the Public Sector: A Roadmap for Improved Performance. Financial Times Prentice Hall ISBN-10: 0131875159 ISBN-13: 978-0131875159 |
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Hastings, G. (2007) Social Marketing: Why Should the Devil Have all the Best Tunes? Butterworth-Heinemann Ltd ISBN-10: 0750683503 ISBN-13: 978-0750683500 |
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Andreasen, A. R. (1995) Marketing social change: Changing behaviour to promote health, social development, and the environment. San Francisco, CA: Jossey-Bass ISBN-10: 0787901377 ISBN-13: 978-0787901370 |
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Goldberg, M. E., Fishbein, M., Middlestat, S. E. (Editors) (1997). Social marketing: Theoretical and practical perspectives. Washington, D.C. : Lawrence Erlbaum Associates Inc. ISBN-10: 0805824995 ISBN-13: 978-0805824995 |
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Donovan, R. Henley N (2003) Social marketing: principles and practice. IP communications. East Hawthorn, Victoria. ISBN 0 957861753 |
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Herron, D. B. (1997) Marketing nonprofit programs and services: Proven and practical strategies to get more customers, members, and donors. San Francisco, CA: Jossey-Bass ISBN-10: 0787903264 ISBN-13: 978-0787903268 |
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Kotler, P, and Roberto, W. (1989) Social marketing: Strategies for changing public behavior. New York, NY: The Free Press ISBN-10: 0029184614 ISBN-13: 978-0029184615 |
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Kotler, P. Roberto, W. and Lee, N. (2nd ed. 2002) Social Marketing: Improving the quality of life. Sage Publications. ISBN-10: 0761924345 ISBN-13: 978-0761924340 |
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Andreasen, Alan R. (2001) Ethics in Social Marketing. Georgetown University Press. ISBN-10: 0878408207 ISBN-13: 978-0878408207 |
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Hornik, Robert C. (2002) Public Health Communication: Evidence for Behaviour Change, Mahwah, NJ: Lawrence Erlbaum Associates ISBN-10: 0805831770 ISBN-13: 978-0805831771 |
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McKenzie-Mohr D. and Smith W. (1999) Fostering Sustainable Behaviour: An Introduction to Community-Based Social Marketing, New Society Publishers ISBN-10: 0865714061 ISBN-13: 978-0865714069 |
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Scarlett Epstein, T. (1999) A Manual for Culturally Adapted Social Marketing, Sage Publications ISBN-10: 0761993347 ISBN-13: 978-0761993346 |
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Ogden, L., Shepherd, M., Smith, W. A. (1996) Applying Prevention Marketing. Atlanta, GA: Centers for Disease Control and Prevention, Public Health Service. (Free copy available by calling the National AIDS Clearinghouse at (800) 458-5231. Request publication D905) |
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Gladwell, M. (2002) The Tipping Point: How Little Things Can Make a Big Difference. Abacus ISBN-10: 0349113467 ISBN-13: 978-0349113463 |
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Siegal, M. and Doner, L. (2004) Marketing Public Health: Strategies to Promote Social Change. Jones and Bartlett ISBN-10: 0834210711 ISBN-13: 978-0834210714 |
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Levitt, Steven D. and Dubner, Stephen J. (2006) Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. Penguin Books Ltd. ISBN-10: 0141019018 ISBN-13: 978-0141019017 |
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Andreasen, Alan. R (2005) Social marketing in the 21st century. Sage Publications, Inc. ISBN-10: 1412916348 ISBN-13: 978-1412916349 |
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Thaler, Richard H. and Sunstein, Cass R. (2008) Nudge. Yale University Press. ISBN-10: 0300122233 ISBN-13: 978-0300122237 |
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Loewenstein, G. (2008) Exotic Preferences: Behavioral Economics and Human Motivation. Oxford University Press. ISBN-10: 0199257086 ISBN-13: 978-0199257089 |
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Wilkinson, N. (2007) An Introduction to Behavioral Economics. Palgrave Macmillan. ISBN-10: 0230532594 ISBN-13: 978-0230532595 |
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Lunn, P. (2008) Basic Instincts: Human Nature and the New Economics. Marshall Cavendish. ISBN-10: 0462099202 ISBN-13: 978-0462099200 |
Manoff, R. K. (1985) Social marketing: New imperative for public health. New York, NY: Praeger
Rothschild M L. Carrots, stick and promises: A conceptual framework for the management of public health and social behaviours. Journal of Marketing. Vol 63. Oct 1999. 24-37
Glantz K. and Rimmer B Theory at a glance: a guide for health promotion.
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Social Marketing Quarterly is the only scholarly, internationally circulated journal focused on the practical, theoretical, and research issues confronting social marketing practitioners, academicians, program developers, and public policy makers. Social Marketing Quarterly - the only peer-reviewed journal for people who think marketing does more than make money.
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