National Social Marketing Centre


From our inception in 2006 and the publishing of the It's Our Health report, The NSMC has been at the forefront of research into the efficacy of social marketing to effect positive behaviour change.

Working with our partners in government, academic and public organisations around the world, our research programme is central to our mission. Our reports encompass a wide range of subject areas, from public health to workplace wellbeing and financial inclusion.  

All of our reports are available to download on our publications page.

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  • Publications

    We regularly publish reports and reviews on social marketing, behaviour change and related topics.

    Click here to view our publications.

  • Learning together

    The NSMC's third and final report on the three-year Learning Demonstration Sites scheme has been published.

    Click here to download.


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Latest News & Events

27 July 2015

The NSMC Level 4 Social Marketing Award Course

The next Level 4 Social Marketing Award Courses take place on the 14th and 15th October near Maidenhead.

The course is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM) and has been created from The NSMC's nine years' experience of delivering social marketing training courses with input from the accreditation unit at the CIM.

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12 April 2015

NSMC is commissioned by SNV Netherlands to evaluate a water and sanitation programme in Cambodia

The NSMC has just won a major contract with the Netherlands Development Organisation SNV to evaluate one of their major water and sanitation programmes in southern Cambodia.  The WASH programme is aiming to reduce the incidence of infectious diseases through a combination of institutional capacity building and behaviour change interventions.  The evaluation project will begin in late April and will be conducting both qualitative and quantitative research in the southern part of the country to evaluate the impact of the WASH programme on rural communities.

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24 February 2015

NSMC wins new project in Kent to develop a social marketing plan to reduce the number of expectant mothers who smoke

The NSMC has just been awarded a new project helping Kent County Council to develop a social marketing plan to reduce smoking rates in pregnant women.  We will be working over the next months to co-develop a behaviour change intervention that resonates with our target audience and helps them to quit smoking for good.  We will keep you informed of how this exciting project is developing throughout March and April. 

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18 March 2014

Guest blog - Best practice for research programmes by Rachel Cope of MRUK

With a trend towards social marketing increasingly being used to inform policy and development of strategy, the need for actionable research has never been more important.  Here, I outline best practice to ensure that your research programmes can be put into action.

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21 February 2014

The Chartered Institute of Marketing New Social Marketing Award


What do young people crossing railways safely, stopping smoking for October, voting for a country to join FIFA, not using accident and emergency services and enrolling more students on a course have in common?


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