National Social Marketing Centre


From our inception in 2006 and the publishing of the It's Our Health report, The NSMC has been at the forefront of research into the efficacy of social marketing to effect positive behaviour change.

Working with our partners in government, academic and public organisations around the world, our research programme is central to our mission. Our reports encompass a wide range of subject areas, from public health to workplace wellbeing and financial inclusion.  

All of our reports are available to download on our publications page.

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  • Publications

    We regularly publish reports and reviews on social marketing, behaviour change and related topics.

    Click here to view our publications.

  • Learning together

    The NSMC's third and final report on the three-year Learning Demonstration Sites scheme has been published.

    Click here to download.


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Latest News & Events

10 October 2014

The NSMC Level 4 Social Marketing Award Course

The next Level 4 Social Marketing Award Course takes place on 16 & 17 December and is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM). The course has been created from our nine years' experience of delivering social marketing training courses and with input from the accreditation unit at the CIM.

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18 March 2014

Guest blog - Best practice for research programmes by Rachel Cope of MRUK

With a trend towards social marketing increasingly being used to inform policy and development of strategy, the need for actionable research has never been more important.  Here, I outline best practice to ensure that your research programmes can be put into action.

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21 February 2014

The Chartered Institute of Marketing New Social Marketing Award


What do young people crossing railways safely, stopping smoking for October, voting for a country to join FIFA, not using accident and emergency services and enrolling more students on a course have in common?


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17 January 2014

Behavioural economics, good communications and social marketing

The recent Behavioural Insights Team blog on getting more people to sign up for the Organ Donation Register got me thinking about two things:

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28 April 2013

'Sing them something they bloody well know’ - quote from the film Zulu

I went to a fascinating presentation at a recent Chartered Institute of Marketing event  ‘ How social marketing changed attitudes and behaviour towards the army in Afghanistan and the Church in Wales. The event was part of the CIM’s social marketing interest group’s event’s calendar and focussed on marketing in war and religion.

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