National Social Marketing Centre

Quality Improvement Framework

The Quality Improvement Framework tool was originally designed by Health Sponsorship Council in New Zealand to enable a comprehensive assessment of their social marketing programmes. It is a key tool to ensure best practice and good management processes are employed by the teams running these projects.

The tool consists of eighteen separate domains, each with a series of questions focussing on one element of the process of developing, implementing and evaluating a social marketing intervention. The NSMC is working to revise the framework to reflect the needs of organisations in England that are implementing and managing behaviour change or social marketing projects.

The framework offers a flexible system to investigate the efficiency of the management processes associated with a behaviour change programme or project. The outcomes look to recognise the progress made and to indicate how to direct and continue progress through a continuous improvement process. 

This tool will give sponsoring organisations and delivery partners confidence that their programmes are applying best management practice and are empowering the professionals involved to maximise the value for money generated.

escort izmir izmir escort fethiye escort
  • Improve your organisation...

    To discuss using the quality improvement framework with your organisation please contact

  • Social Marketing Casebook

    The first dedicated collection of social marketing case studies from around the world.

    Social Marketing Casebook

    Order online from Sage, or from Amazon.


Sign up for our newsletter

Latest News & Events

15 January 2015

The NSMC Level 4 Social Marketing Award Course

The next Level 4 Social Marketing Award Courses take place on 28th & 29th January and the 11th and 12th February in Edinburgh and on the 4th & 5th March in Maidenhead.

The course is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM) and has been created from The NSMC's nine years' experience of delivering social marketing training courses with input from the accreditation unit at the CIM.

Read more

18 March 2014

Guest blog - Best practice for research programmes by Rachel Cope of MRUK

With a trend towards social marketing increasingly being used to inform policy and development of strategy, the need for actionable research has never been more important.  Here, I outline best practice to ensure that your research programmes can be put into action.

Read more

21 February 2014

The Chartered Institute of Marketing New Social Marketing Award


What do young people crossing railways safely, stopping smoking for October, voting for a country to join FIFA, not using accident and emergency services and enrolling more students on a course have in common?


Read more

17 January 2014

Behavioural economics, good communications and social marketing

The recent Behavioural Insights Team blog on getting more people to sign up for the Organ Donation Register got me thinking about two things:

Read more

28 April 2013

'Sing them something they bloody well know’ - quote from the film Zulu

I went to a fascinating presentation at a recent Chartered Institute of Marketing event  ‘ How social marketing changed attitudes and behaviour towards the army in Afghanistan and the Church in Wales. The event was part of the CIM’s social marketing interest group’s event’s calendar and focussed on marketing in war and religion.

Read more