National Social Marketing Centre

The Quality Improvement Framework tool was originally designed by Health Sponsorship Council in New Zealand to enable a comprehensive assessment of their social marketing programmes. It is a key tool to ensure best practice and good management processes are employed by the teams running these projects.

The tool consists of eighteen separate domains, each with a series of questions focussing on one element of the process of developing, implementing and evaluating a social marketing intervention. The NSMC is working to revise the framework to reflect the needs of organisations in England that are implementing and managing behaviour change or social marketing projects.

The framework offers a flexible system to investigate the efficiency of the management processes associated with a behaviour change programme or project. The outcomes look to recognise the progress made and to indicate how to direct and continue progress through a continuous improvement process. 

This tool will give sponsoring organisations and delivery partners confidence that their programmes are applying best management practice and are empowering the professionals involved to maximise the value for money generated.