National Social Marketing Centre

Organisational training

Working with clients we develop a tailored training and support programme to build their staff's capacity and skills in planning behaviour change programmes:

Regional training for the NHS

In 2008 The NSMC regional programme undertook a review and needs analysis of social marketing within PCT’s in England. The review recommended that a tailored training programme for NHS staff be developed which could tailor for different levels and which would be supported by project advice from the regional team.

The programme ran for 18 months delivering over 160 courses and training 3,500 delegates. The effects of the training programme are still in existence with the rapid increase of social marketing projects being developed and entries to the HSJ social marketing award.

NHS Health Scotland

In 2010 NHS Health Scotland signed an agreement with the Scottish Government to provide support and development opportunities for the 10 Health Boards in Scotland.

As part of this programme they commissioned The NSMC to develop a training programme to introduce the principles of social marketing. This work built on the lessons learnt from our English regional training programme and the training and support package we had developed with NHS Tayside which included the development of a Scottish Planning Guide and toolkit.

The NSMC developed and delivered seven training days across Scotland to eight Health Boards, tailoring the course each time to meet the individual's board’s different needs. In addition we provided project advice to four local social marketing projects, writing them up as examples of good practice for others to learn from.

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  • Food for thought...

    The group really enjoyed listening to you and provided food for thought throughout the day for us all. The group obviously warmed to your honest reflections and humorous style and helped to contribute to the overall success of our leaders programme.

    Regional NHS training attendee

  • Professional and engaging...

    The course was interesting and informative and the trainers professional and engaging.

    NHS Health Scotland training attendee

  • Need training?

    To discuss your e-learning requirements, or your other training needs, please call Patrick on 0207 799 1920 or email


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Latest News & Events

30 March 2016

The NSMC Level 4 Social Marketing Award Course

We are currently planning the date of our next Level 4 Social Marketing Award. Keep on eye on our website for details of this course, or alternatively contact us directly and we will then let you know when the date has been organised.

The course is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM) and has been created from The NSMC's nine years' experience of delivering social marketing training courses with input from the accreditation unit at the CIM.

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12 April 2015

NSMC is commissioned by SNV Netherlands to evaluate a water and sanitation programme in Cambodia

The NSMC has just won a major contract with the Netherlands Development Organisation SNV to evaluate one of their major water and sanitation programmes in southern Cambodia.  The WASH programme is aiming to reduce the incidence of infectious diseases through a combination of institutional capacity building and behaviour change interventions.  The evaluation project will begin in late April and will be conducting both qualitative and quantitative research in the southern part of the country to evaluate the impact of the WASH programme on rural communities.

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23 February 2015

NSMC wins new project in Kent to develop a social marketing plan to reduce the number of expectant mothers who smoke

The NSMC has just been awarded a new project helping Kent County Council to develop a social marketing plan to reduce smoking rates in pregnant women.  We will be working over the next months to co-develop a behaviour change intervention that resonates with our target audience and helps them to quit smoking for good.  We will keep you informed of how this exciting project is developing throughout March and April. 

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18 March 2014

Guest blog - Best practice for research programmes by Rachel Cope of MRUK

With a trend towards social marketing increasingly being used to inform policy and development of strategy, the need for actionable research has never been more important.  Here, I outline best practice to ensure that your research programmes can be put into action.

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21 February 2014

The Chartered Institute of Marketing New Social Marketing Award


What do young people crossing railways safely, stopping smoking for October, voting for a country to join FIFA, not using accident and emergency services and enrolling more students on a course have in common?


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