National Social Marketing Centre

Organisational training

Working with clients we develop a tailored training and support programme to build their staff's capacity and skills in planning behaviour change programmes:

Regional training for the NHS

In 2008 The NSMC regional programme undertook a review and needs analysis of social marketing within PCT’s in England. The review recommended that a tailored training programme for NHS staff be developed which could tailor for different levels and which would be supported by project advice from the regional team.

The programme ran for 18 months delivering over 160 courses and training 3,500 delegates. The effects of the training programme are still in existence with the rapid increase of social marketing projects being developed and entries to the HSJ social marketing award.

NHS Health Scotland

In 2010 NHS Health Scotland signed an agreement with the Scottish Government to provide support and development opportunities for the 10 Health Boards in Scotland.

As part of this programme they commissioned The NSMC to develop a training programme to introduce the principles of social marketing. This work built on the lessons learnt from our English regional training programme and the training and support package we had developed with NHS Tayside which included the development of a Scottish Planning Guide and toolkit.

The NSMC developed and delivered seven training days across Scotland to eight Health Boards, tailoring the course each time to meet the individual's board’s different needs. In addition we provided project advice to four local social marketing projects, writing them up as examples of good practice for others to learn from.

 
  • Food for thought...

    The group really enjoyed listening to you and provided food for thought throughout the day for us all. The group obviously warmed to your honest reflections and humorous style and helped to contribute to the overall success of our leaders programme.

    Regional NHS training attendee

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  • Professional and engaging...

    The course was interesting and informative and the trainers professional and engaging.

    NHS Health Scotland training attendee

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  • Need training?

    To discuss your e-learning requirements, or your other training needs, please call Patrick on 0207 799 1920 or email p.ladbury@thensmc.com.

     
 

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Latest News & Events

16 June 2014

The NSMC Level 4 Social Marketing Award Course

The next Level 4 Social Marketing Award Course takes place on 24 & 25 September and is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM). The course has been created from our nine years' experience of delivering social marketing training courses and with input from the accreditation unit at the CIM.

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18 March 2014

Guest blog - Best practice for research programmes by Rachel Cope of MRUK

With a trend towards social marketing increasingly being used to inform policy and development of strategy, the need for actionable research has never been more important.  Here, I outline best practice to ensure that your research programmes can be put into action.

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21 February 2014

The Chartered Institute of Marketing New Social Marketing Award

 

What do young people crossing railways safely, stopping smoking for October, voting for a country to join FIFA, not using accident and emergency services and enrolling more students on a course have in common?

 

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17 January 2014

Behavioural economics, good communications and social marketing

The recent Behavioural Insights Team blog on getting more people to sign up for the Organ Donation Register got me thinking about two things:

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28 April 2013

'Sing them something they bloody well know’ - quote from the film Zulu

I went to a fascinating presentation at a recent Chartered Institute of Marketing event  ‘ How social marketing changed attitudes and behaviour towards the army in Afghanistan and the Church in Wales. The event was part of the CIM’s social marketing interest group’s event’s calendar and focussed on marketing in war and religion.

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