National Social Marketing Centre

The North East Improvement and Efficiency Partnership (NEIEP) is working with The NSMC on three six-month pilot projects to encourage energy efficient behaviours.

The pilots’ overall aims are to increase the adoption of energy efficient behaviours and build capacity in using a social marketing approach within local authorities,

Each project is provided with a set budget of £30,000.00 and the flexibility to allocate their funds in the most cost-effective way. The pilot teams choose how much of their resources they dedicate to planning, research, development, implementation and evaluation.