National Social Marketing Centre

Bespoke training

We are able to offer bespoke training sessions and programmes to suit your needs. The examples below outline some of the tailored training that we have provided:

Charities Commission

We delivered two training days for the Commission to help them develop a strategy for changing the way in which small to medium sized charities contact them.

The first day introduced the concepts of social marketing to attendees and discussed the behavioural objective that they wanted to focus on for the second day. This then  focused on studying what existing data the commission had on the behaviour of their target audience, what extra information did they needed and how they might address that gap.

The workshops lead to the Commission developing this area as part of their strategic aim for the year and helped them redevelop their service offering for small to medium sized charities.

Using Social Marketing to Reduce HIV in China

The Department for International Development (DFID), contracted The NSMC to design and deliver a training course on the use of social marketing to prevent HIV among at risk groups in Southwest China. This was developed in close collaboration with the Chinese Centre for Disease Control and the Chinese University of Hong Kong.

The primary objective of the training was to show how social marketing could help the participants to develop more effective programmes to influence the behaviour of specific 'at risk' groups in the seven southwestern provinces targeted by DFID’s existing HIV prevention programme. This highly interactive training programme involved different participants from the Chinese CDC, academic institutions and NGO groups working directly with at risk groups and people living with HIV. The participant evaluation was extremely positive with an overall rating of 4.62 out of 5.00.

The Rotterdam Municipal Health Service

Staff from the Rotterdam Municipal Health Service undertook an interactive, practical two-day training workshop in London to support the design and development of effective behavior change interventions to reduce key problems such as childhood obesity. The session involved practical insight into understanding customer behaviour, segmenting audiences and engaging stakeholders.

It also included an appraisal of the key learning from the Change 4 Life programme and a site visit to a local initiative managed by Tower Hamlets PCT.

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  • Rotterdam Public Health training

    Thank you for a great environment and learning experience! 

    Feedback from the Rotterdam-Rijnmond Public Health Service.

  • Enhancing the take-up of our services

    We were delighted with the two half-day training workshops which The NSMC facilitated. We were able to move quickly to developing an action plan for two specific areas of our work. The work we have done with The NSMC will enable us to enhance the take-up of our digital services, and reduce demand on the Commission.

    Beryl Hobson
    Head of Large Charities Division
    Charity Commission

  • Need training?

    To discuss your e-learning requirements, or your other training needs, please call Patrick on 0207 799 1920 or email


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Latest News & Events

30 March 2016

The NSMC Level 4 Social Marketing Award Course

We are currently planning the date of our next Level 4 Social Marketing Award. Keep on eye on our website for details of this course, or alternatively contact us directly and we will then let you know when the date has been organised.

The course is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM) and has been created from The NSMC's nine years' experience of delivering social marketing training courses with input from the accreditation unit at the CIM.

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12 April 2015

NSMC is commissioned by SNV Netherlands to evaluate a water and sanitation programme in Cambodia

The NSMC has just won a major contract with the Netherlands Development Organisation SNV to evaluate one of their major water and sanitation programmes in southern Cambodia.  The WASH programme is aiming to reduce the incidence of infectious diseases through a combination of institutional capacity building and behaviour change interventions.  The evaluation project will begin in late April and will be conducting both qualitative and quantitative research in the southern part of the country to evaluate the impact of the WASH programme on rural communities.

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23 February 2015

NSMC wins new project in Kent to develop a social marketing plan to reduce the number of expectant mothers who smoke

The NSMC has just been awarded a new project helping Kent County Council to develop a social marketing plan to reduce smoking rates in pregnant women.  We will be working over the next months to co-develop a behaviour change intervention that resonates with our target audience and helps them to quit smoking for good.  We will keep you informed of how this exciting project is developing throughout March and April. 

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18 March 2014

Guest blog - Best practice for research programmes by Rachel Cope of MRUK

With a trend towards social marketing increasingly being used to inform policy and development of strategy, the need for actionable research has never been more important.  Here, I outline best practice to ensure that your research programmes can be put into action.

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21 February 2014

The Chartered Institute of Marketing New Social Marketing Award


What do young people crossing railways safely, stopping smoking for October, voting for a country to join FIFA, not using accident and emergency services and enrolling more students on a course have in common?


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