About us

Established by Government in 2006, we are the centre of excellence for social marketing and behaviour change in the UK.

Our mission: to maximise the effectiveness of behaviour change programmes.

We do this for organisations through strategic analysis, advice, support and training across all levels of the social marketing process.

Leaders in our field, we draw on expertise from around the world and adapt it to meet the needs of UK and international audiences.

A crucial role...

The NSMC plays a crucial role in raising the standard of social marketing in public health, in the UK and abroad.
Dr Fiona Adshead, formerly of WHO and Deputy Chief Medical Officer for England.
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Latest News & Events

16 May 2012

Opinion: Will Plain Packaging Reduce Smoking Uptake In Children?

The government’s consultation on plain packaging for cigarettes is underway. I welcome any measure intended to reduce the number of children smoking. I have two young one’s of my own and certainly wouldn’t want them taking up the habit.

9 May 2012

How can social marketing be used to address social determinants of health inequalities?

The NSMC is working with the Department of Health and UCL’s Institute of Health Equity on a programme of work to address health inequalities in England.

4 May 2012

Value for Money in Behaviour Change - TRAINING EVENT

The NSMC's one-day training session on value for money in behaviour change is fast approaching. It will be held on Wednesday 23rd May 2012.

2 May 2012

The Marketer article on The NSMC Behaviour Change and CSR Conference

'The Marketer', the magazine for Chartered Institute of Marketing members, published an article earlier this week on The NSMC's recent Behaviour Change and Corporate Social Responsibility Conference.

The article used case studies from the conference to look at the increasing number of commercial organisations who use social marketing as part of their corporate social responsibilty programmes.

20 April 2012

Vietnam and VIP+ Condoms

Steve Menzies and I are just back from a great trip to Vietnam where The Centre has been working with DFID and local partners on a project to increase the availability and use of condoms in men aged between 18-40 who have had sex with a female sex worker in the last three months. We were working with a number of private sector firms in Vietnam who will be responsible for trying to get the new condom - VIP+ in as many Non Traditional Outlets (NTO's) as possible. These NTO's - hotels, bars, massage parlours, local shops and supermarkets have been

National Social Marketing Centre