The next Level 4 Social Marketing Award Course takes place on 16 & 17 December and is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM). The course has been created from our nine years' experience of delivering social marketing training courses and with input from the accreditation unit at the CIM.
With a trend towards social marketing increasingly being used to inform policy and development of strategy, the need for actionable research has never been more important. Here, I outline best practice to ensure that your research programmes can be put into action.
What do young people crossing railways safely, stopping smoking for October, voting for a country to join FIFA, not using accident and emergency services and enrolling more students on a course have in common?
I went to a fascinating presentation at a recent Chartered Institute of Marketing event ‘ How social marketing changed attitudes and behaviour towards the army in Afghanistan and the Church in Wales. The event was part of the CIM’s social marketing interest group’s event’s calendar and focussed on marketing in war and religion.