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Health literacy and social marketing

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Health literacy and social marketing
Functional health literacy
A new orientation
Factors that influence health
Levels of health literacy
Social marketing and health literacy
The NSMC's programme
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The NSM Centre’s health literacy research programme is currently looking at three main areas:

Understanding Health Literacy

A review of literature on health literacy, exploring the potential of health literacy to reduce health inequalities and its links with social marketing.

Measuring levels of health literacy

The NSM Centre is the main partner for England on a European Union supported research study to assess levels of health literacy in a number of European states. The survey will seek to define and measure for the first time, levels of health literacy across nation states in Europe.

Assessing the costs of poor health literacy

The NSM Centre will fund a study to investigate the costs to society and to individuals of poor health literacy.

Click here to download a copy of the NSM Centre's recently produced health literacy review paper. (319KB)

 

 



 
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