Working to realise the potential of social marketing...
National Social Marketing Centre
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We are the National Social Marketing Centre (NSMC), a strategic partnership between the Department of Health in England and Consumer Focus. We work with organisations across government and across sectors to assist in commissioning and developing, behavioural interventions for a social good.

Here you will find information on news and events, as well as case studies, reports, tools, presentations, resources and training materials on social marketing and behaviour change.

 

'Starter for 10'

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s410_cover_smallThe NSMC is proud to launch the social marketing academic ‘Starter for 10'.

This resource is designed for professors and lecturers in academic disciplines such as public health, marketing, communication, health and social policy, management and business studies. It offers a set of flexible teaching and course materials for use in both undergraduate and master's programmes.

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Featured on ShowCase

Title:

Sub21

Topic:

Alcohol

Organisation:

North Tyneside PCT and Lamerton Swales

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This project was part of the NSMC's learning demonstration sites scheme. While each of the ten learning demonstration sites considered all eight benchmark criteria, they should be viewed as pilot sites where new ways of working were tested, rather than as definitive examples of social marketing best…
View this case study...

Strategic Partners

Department of Health

Consumer Focus

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Latest News

News round-up, Friday 30th July 2010

• The Government's advertising budget could fall by about 75% to around £50m this year after the freeze imposed by the coalition.

• UK Media watchdog Ofcom has found that children are exposed to less high fat, salt or sugar products through TV advertising since 2005.

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Upcoming Events

Social Marketing 2010 Conference

Wednesday 22nd September 2010, London

Reducing health inequalities, empowering people and embedding the concept of social marketing within your organisation.

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Fostering Sustainable Behaviour workshops

This autumn, the NSMC is hosting two introductory workshops on Fostering Sustainable Behaviour. These will take place in London on September 28-29 and September 30 - October 1. Both will be run by Dr. Doug McKenzie-Mohr, the founder of community-based social marketing.

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