Working to realise the potential of social marketing...
National Social Marketing Centre
We are the National Social Marketing Centre (NSMC), a strategic partnership between the Department of Health in England and Consumer Focus (formerly the National Consumer Council).
Here you will find information on news and events, as well as case studies, reports, tools, presentations, resources and training materials about social marketing.
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Title:
Taxi!
Topic:
Healthy lifestyle
Organisation:
Walsall Council
Taxi! was a one year pilot project developed by the Walsall Council Creative Development Team, using a social marketing approach, to encourage local taxi drivers to review their lifestyle and make positive changes.
Primary research, including interviews and video diaries, with local taxi drivers…
View this case study...