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National Social Marketing Centre
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We are the National Social Marketing Centre (NSMC), a strategic partnership between the Department of Health in England and Consumer Focus (formerly the National Consumer Council).

Here you will find information on news and events, as well as case studies, reports, tools, presentations, resources and training materials about social marketing.

 

Planning Guide and Toolbox

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toolbox_thumbnailThe NSMC and Department of Health have just launched an online Social Marketing Planning Guide and Toolbox.

This practical planning guide seeks to help you to develop and deliver effective solutions to behavioural challenges, drawing on best practice in social marketing. The guide sets out six key stages to the social marketing planning process: a broad framework for you to work within as you develop an approach that suits your needs.

Click here to visit the Planning Guide and Toolbox.

 

Social Marketing Summer School 2010

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summer_school_thumbThe National Social Marketing Centre will be running its second social marketing summer school from 7th-11th June in Bled, Slovenia. Building on the highly successful 2009 school, it will bring together practitioners from around the world.

The programme has been designed for people working in areas such as public health and environmental protection, as well as NGOs and anyone who wants to gain social marketing expertise in a concentrated time period.

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Featured on ShowCase

Title:

Taxi!

Topic:

Healthy lifestyle

Organisation:

Walsall Council

TAXI_-_healthy_lifestyles_of_Taxi_drivers

Taxi! was a one year pilot project developed by the Walsall Council Creative Development Team, using a social marketing approach, to encourage local taxi drivers to review their lifestyle and make positive changes. 

Primary research, including interviews and video diaries, with…
View this case study...

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Latest News

News round-up, Tuesday 9th March 2010

• Calorie counts on menus and fast food: are they a weapon against obesity, or just more nannying from the Government?

• U.S. researchers estimate that an 18 percent tax on pizza and soda can push down U.S. adults' calorie intake enough to lower their average weight by 5 pounds (2 kg) per year.

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News round-up, Monday 8th March 2010

• Awareness of breast, bowel and lung cancer to be increased in attempt to reduce 10,000 annual deaths caused by late cancer discovery.

• An event hosted online by the Open University's Institute for Social Marketing looks at how social marketing can influence our behaviour.

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Upcoming Events

9th International Congress of IAPNM: Bucharest, 10 – 11 June 2010

June, 10-12th, 2010

The organisers of the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM 2010), to be held in Bucharest, Romania, 10-11 June 2010- invite the submission of papers on any aspect of Public and Nonprofit Marketing to be considered for inclusion in the Congress.

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Social Marketing: concepts, competencies, commissioning

Tuesday 22nd June 2010, Brunel University

This half day conference will include three distinguished speakers presenting aspects of social marketing, from practice to commissioning.

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