National Social Marketing Centre


We are The NSMC, the social marketing experts.

We’re dedicated to making change happen that improves people’s lives. 

By applying social marketing best practices we help our clients create cost-effective behaviour change programmes with impact, from getting people eating more healthily to cutting graffiti vandalism.

Sustainable change 

But we don't just bring you our expertise. We're committed to sharing it. As well as programme support, research and strategic advice, we provide social marketing professionals with trainingmentoring and resources to enable them to design and deliver their own behaviour change programmes, and be part of a learning community sharing best practice through our Membership scheme.

Our current clients include Global Action Plan, USAID, Lambeth Local Authority, Disability Action, British Lung Foundation, NHS Haringey, General Medical Council, RAY, Belgian Marketing Association, British Virgin Islands. Find out more in our portfolio.

To find out how we can help you, click through to the relevant section, or email us at

  • NSMC membership

    If you're working to achieve positive behaviour change, or have an interest in social marketing, then NSMC membership could be for you.  

    Benefits include:

    • Free electronic subscription to Social Marketing Quarterly
    • 20% discounts on all NSMC training
    • 20% off all e-learning modules
    • Discounts on Chartered Institute of Marketing events

    Find out more.


Sign up for our newsletter